Listing and selling a home is one of the biggest financial decisions we can make in our lifetime and we, at The Noonan Team, believe that this is a decision that should not be taken lightly. Many sellers mistakenly assume that the end result will be the same regardless of who they choose to sell their home…this is not the case. The final sales price can vary by as much as 1-10 % of the value of the home based on who is doing the marketing and negotiating. The agent you choose to sell your home will impact the price greater than any other single variable!
As real estate professionals our job is very straightforward…to help you navigate successfully through the home selling process and protect your interests at all times while doing so. A successful sale does not happen by accident…it happens on purpose and it is a process. This process is driven by a clearly defined goal, a detailed marketing strategy and flawless execution.
A successful real estate transaction is defined by the agent’s ability to solve problems. The home selling process, in it’s simplest form, is a series of problems that need to be solved. Some are small and some are more challenging, every escrow is unique and no two sales are the same. This is why we know that knowledge and experience matter!
All agents are NOT the same.
All agents DO NOT do the same things
All agents DO NOT produce the same results
Homes do not sell for an exact price…they sell in a RANGE! Your home must be meticulously prepared and marketed correctly so that potential buyers see tremendous value and are willing to pay more for your home. This is not step to be overlooked or taken lightly and, in our opinion, most sellers and their agents do not devote enough time, energy and effort to this critical step. It is important to understand that the way you live in a house is not the way you sell a house!
We want potential buyers to be able to see themselves in your home, which means we need to make your home as neutral as possible. The more we can create the feel of a ‘model home’ the more your home will sell for. Buyers will respond to the fantasy of a perfect life in a perfect home where everything is neat, clean and orderly. This means we need soothing colors and without any clutter or visual distractions. We know that a home that is as ‘turnkey’ is the most desirable to today’s buyer and sells for the highest price. Creating this perception of value in the minds of potential buyers is the critical first step and will determine how the home should be marketed and priced.
Our detailed plan for selling your home is geared toward producing one result: putting more money in your pocket at the close of escrow. We divide it into three phases:
- Carefully preparing your home to go on the market. – attention to detail
- What we do once we are officially listed for sale. – strategic marketing plan
- The negotiation, escrow and closing process. – protecting your equity
Homes that are properly prepared and priced correctly are selling in a shorter period of time and often with multiple offers. In most cases, time is not your ally meaning that a quicker sale leads to a higher sale.
For specific examples of how we have helped our clients sell their homes at the top end of the market or above…click here.
